CCIA-BML participated in the Woman's World Exhibition from April 29th till May 03rd 2015 for promoting PRIME project, which aims at fostering intergenerational learning in the jewelry sector.

This exhibition, organized by the Forum de Beyrouth, was dedicated to the Woman. It targeted several attractions such as fashion, beauty, artistic, jewelry, organic food and live shows. An extensive advertising campaign utilizing all traditional and social media assured the maximum targeted attendance and created a synergy that made the exhibition an attractive podium for the exposure and visibility of PRIME project.

Flyers and brochures were distributed during the event. Implementation and outcomes of the project were explained to a number of prominent visitors.