The Mediterranean UNESCO cultural heritage needs new techniques to improve its level of interpretation, taking advantage of new technologies and commercialising the latest research results. In this regard, iHERITAGE will provide new solutions through an innovation-driven growth process to promote cross-border technological transfer, Living Labs, industry-academia collaboration and the creation of spin-offs and new products, using the latest Information and Communication Technologies (ICT): Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR).
The project will address socio-economic challenges at cross-border level through the active involvement of young people, women and NEETs who will take part in the Living Labs, training courses, and the creation of spin-offs, thus contributing to increase employment opportunities and foster innovation.
The project will support collaborations among universities, SMEs, start-ups and spin-offs devoted to the creation of AR/VR/MR products. Eventually, iHERITAGE will improve access to UNESCO cultural heritage, on site and off site, and will contribute to the establishment of the Regional Centre for Safeguarding and Valorisation of Mediterranean Intangible Cultural Heritage, to be recognized under Category 2 of UNESCO.
To support technological transfer and commercialisation of new AR/VR tools aimed at enhancing the access to Mediterranean UNESCO cultural heritage through augmented and immersive experiences, by creating cross-border living labs for research and innovation
iHERITAGE will foster the creation of innovative AR/VR/MR contents related to some of the world’s most outstanding tangible and intangible cultural heritage, namely 9 involved UNESCO World Heritage List sites: 6 in Italy, 1 in Spain, 1 in Egypt and 1 in Jordan.
It will also increase entrepreneurial capacities of young people, public institution staff and researchers through training courses. In the long term, iHERITAGE will lead to the creation of a regional centre dedicated to Intangible Cultural Heritage of the Mediterranean region and of the first ICT Cluster of Mediterranean UNESCO cultural heritage. The project strongly addresses cross-border issues such as the digital gap and uneven level of innovation culture across the ENI CBC Med Programme countries