PRIME aims at supporting the intergenerational learning and business transfer in the silversmith, goldsmith and gemology sector. The project ultimate objective is to ensure that valuable skills are not left to disappear but remain strong and vital parts of the economy and cultural heritage of the Mediterranean area. Total budget of the project is 819,071 euros, of which 90% is co-financed by the ENPI CBC Med program.

The official launching of PRIME took place at Gefinor Rotana Hotel in Beirut on July 15, in the presence of the European Union Delegation in Lebanon and more than 50 key stakeholders in the jewelry sector, Mediterranean partners and media.

The conference started by a welcome note of Mr. Rabih Sabra, Director General of Beirut Chamber where he stressed on the importance of ”PRIME project as a strategic instrument to the Chamber due to the substantial weight of jewelry sector in the Lebanese economy namely being among the top ranked Lebanese exports.” He added that “Jewelry involves related business activities such haute couture, design, branding and marketing which makes it a key pillar of our creative economy.”

The opening ceremony was followed by sessions in order to show the project progress over the upcoming two years and the partners approach to raise interest and enthusiasm of participants in mentoring schemes.

For more information, visit the project website www.enpi-prime.eu